My last encounters with pop culture

The last encounter's I have had with pop culture, would be watching a movie two days ago called abduction, I always the show TSN everyday.  Yesterday, I watched an NHL Game Pittsburgh vs. Toronto, and I noticed all the ads on the side of the boards. There were so many ads for Tim Hortans, Sony, Bell, Coors, etc. Me and my dad were talking about the investments in the ads on the boards, and its about  $1200 just to put an ad on the boards. I find it crazy about how much money they put in for just ads. I also listen to music a lot, these are the past encounter's I have had with Pop Culture. What I have learned was that Popular Culture is in everything, it's gonna keep growing and growing. But that is just my thoughts :).